CASE STUDY​

  • Introducing Troovy: India’s first chemical-free, nutrition-loaded sauces. Troovy are on a mission to ensure complete nutrition for all families. Thus we swap pesky additives, preservatives, and a long list of unhealthy ingredients in regular sauces with a whole rainbow of vegetables and vitamins & minerals.
  • Troovy encapsulates four innovations that have never been done together in any Indian health food – No artificial chemicals in a wet product, Half a serving of veggies in each serve, Shelf stability, and Unbelievable yumminess.
  • Challenge:
  • The brand faced challenges with fluctuating results on Amazon.
  • Drop in organic orders.
  • Sales drop in comparison to Spends.
  • Challenging in low AOV.
  • Low ROAS.
  • Increased Delivery Time.

Solution

Optimize Product Listings:

  • High-Quality Images and Videos: Use high-resolution images and engaging videos to highlight the unique benefits of Troovy’s sauces.
  • Detailed Descriptions: Provide clear and detailed product descriptions that emphasize the health benefits, ingredient quality, and unique features of Troovy’s sauces.

Keyword Optimization:

  • Conduct Keyword Research: Identify high-traffic, relevant keywords and incorporate them into product titles, descriptions, and backend search terms.
  • Regular Updates: Continuously monitor and update keywords to stay aligned with search trends and competitor strategies.

Enhanced Advertising Strategies:

  • Targeted PPC Campaigns: Implement highly targeted pay-per-click campaigns to reach the right audience and improve ROAS
  • Sponsored Brands and Display Ads: Utilize Amazon’s Sponsored Brands and Display Ads to increase brand awareness and drive traffic.

Inventory Management:

  • Efficient Stocking: Monitor inventory levels closely to avoid stockouts and overstock situations.
  • Demand Forecasting: Utilize demand forecasting tools to predict sales trends and plan inventory accordingly.

Result

Improved Product Visibility:

  • The optimization of product listings and keyword strategies led to higher organic search rankings.
  • High-quality images and detailed descriptions attracted more clicks and conversions.

Increased Sales:

  • Targeted PPC campaigns and sponsored ads resulted in a substantial increase in traffic and sales.
  • Promotions, discounts, and coupons contributed to higher conversion rates and increased average order value (AOV).

Stabilized Sales and Orders:

  • Improved product listings and effective promotional strategies stabilized sales, reducing fluctuations in order volume.
  • Consistent keyword updates and targeted ads ensured a steady flow of organic and paid traffic.

Better Inventory Management:

  • Efficient stocking and demand forecasting prevented stockouts and overstock situations, optimizing inventory turnover and reducing costs.

Increased Organic Traffic:

  • The continuous optimization of keywords and product listings led to a rise in organic traffic. Troovy saw an increase in the number of visitors discovering their products through organic search, reducing reliance on paid advertising.

Improved Customer Feedback and Ratings:

  • By actively encouraging customers to leave reviews and addressing their feedback promptly, Troovy saw a significant increase in positive ratings and reviews. This not only enhanced the product’s credibility but also helped in gaining the trust of potential new customers, further boosting sales.

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